function get_style166 () { return "none"; } function end166_ () { document.getElementById('zpl166').style.display = get_style166(); } It’s a fact that many people spend a fortune on SEO without realising that nobody is searching for the keywords they’re optimising for. Therefore we have provided this very simple method for finding out how much money you can make.

Keyword Research

The first thing to do is to head over to Google’s own keyword tool. To do this, simply search for “Keyword Tool” in Google itself and then choose the first result you see.

Type your chosen keyword into the box at the top of the screen:


Then, a bit further down there will be what we call a ‘CAPTCHA’ field. You need to type the characters that you see in the box and then click on the ‘Search’ button.

The next bit is the interesting bit!

First of all, over on the left hand side of the screen, change the “match Types” to ‘Phrase” – this gives us a more realistic figure for the number of searches per month.

Then, take a look at the “Local Monthly Searches” in the table:


How to calculate Return on Investment

First of all we need to work out how many people will click on a number one position for any paricular keyword. For this we can go to Hubspot and check out their marketing information. In it (I’ll save you reading) they say that 70% of people will click on the ‘organic’ search results – i.e. not the sponsored ones that people have paid for.

They also suggest that out of these, 90% will click on the top three results.

Now, let’s imagine you’re  a dentist and each new customer brings you $300 on average. Let’s also assume your website converts 5% of people.

So, that’s an extra $15,900 per month, simply for being in the top three for “Boston Dentist”.

Now, do the same with some of your keywords and see how you get on!

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